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DEI unveils an innovative imaging experience at Arabian Travel Market 2023

04 May 2023

In a showcase of innovation, DEI has made its presence felt at the Arabian Travel Market 2023. In association with Dubai Municipality, DEI brings a unique photographic experience centred around two of the city's most exciting attractions – the Dubai Frame and Dubai Safari Park.

In a quest to blend technology and fun, DEI has created an immersive swing installation that promises a memorable experience for visitors. Guests can sit, pose, and let DEI capture their joyous moments. But that's not where the magic ends. With the power of artificial intelligence, DEI instantly removes the background of these images. In its place, a picturesque scene from the Dubai Safari Park is seamlessly inserted, resulting in a creatively composed image that transports guests to the heart of the wild.

Taking this innovative experience a notch further, the composed image will be instantly available for guests. With a simple scan of the provided QR Code, guests can download and share their unique, digitally enhanced memento from the Arabian Travel Market 2023.

Join us at the Arabian Travel Market 2023, immerse yourself in this blend of technology and creativity, and take home a piece of Dubai with you.

DEI Partners with Sheikh Zayed Grand Mosque to Capture Unforgettable Memories

08 Mar 2023

We are thrilled to announce that DEI, the leader in souvenir imaging services and solutions, has partnered with the Sheikh Zayed Grand Mosque, one of the most iconic landmarks in the United Arab Emirates. With millions of visitors each year, this magnificent mosque is a symbol of Islamic architecture and culture, boasting intricate design details and stunning visuals.

As a company that values capturing and preserving memories, DEI is excited to bring our expertise in souvenir imaging to this incredible destination.

Take Home Unforgettable Memories of Indias Girnar Mountain Range with DEI

08 Mar 2023

DEI is proud to announce our partnership with Girnar Ropeway, one of the most exciting tourist attractions in India. The ropeway provides visitors with a breathtaking view of the Girnar mountain range, a sacred destination for Hindus and Jains alike.

At DEI, we understand the importance of capturing and sharing unique experiences, and we are committed to providing a seamless imaging experience for all visitors to Girnar Ropeway.

DEI Brings the World of Sneaker Fashion to Life at Singapores Sneakertopia

08 Mar 2023

DEI is thrilled to announce our involvement in Sneakertopia, the ultimate sneaker experience in Singapore. This unique event celebrates the art, culture, and history of sneaker fashion, featuring over 200 rare and iconic sneakers on display.

At DEI, we believe in the power of capturing and sharing memories, and we are excited to provide our imaging services at this cutting-edge event. From interactive exhibits to workshops and immersive installations, guests can learn about the latest trends and innovations in the sneaker world and take home personalized souvenir images of their experience. We are excited to be a part of this event and help bring the world of sneakers to life.

Let it snow! DEI partners with Snow Oman.

26 Dec 2022

The largest snow park in the Middle East, Africa, and Asia – Snow Oman opens its gates to guests today. Oman’s first and only snow destination features unique rides like Mountain Thriller, Roller GliderSnow Bullet, Slide Winder, Cloud Climber, and Zorb Ball.

This is Majid Al Futtaim’s third snow park after Ski Dubai (2005) and Ski Egypt (2017). With the other two parks under its imaging belt right since inception, DEI looks forward to capturing the fun-filled frosty family memories.

Tis the season for Santa!

23 Dec 2022

The festive bells are ringing and the chants of Ho! Ho! Ho! are echoing in the air. One of the best places in Dubai to celebrate the holiday spirit is the Winter Wonderland at Dubai Festival City Mall.

Like every year, DFCM has partnered with DEI as its imaging partner as we capture the guests, naughty and nice alike!

A divine beginning...DEI now at Statue of Belief, India

13 Dec 2022

DEI recently launched its imaging programme at Statue of Belief to capture not just images but faith, hope & aspirations of millions of devotees. 

Located at the foothills of Aravali, in Nathdwara, India, Statue of Belief is the tallest statue of Lord Shiva in the world, visible from 20kms making it especially unique attraction DEI is honored to service.

IAAPA Day 1: The exhibition has begun!

15 Nov 2022

While stalwarts from the attractions industry have descended into Orlando, DEI is geared to greet them all.

Visit us at booth 1338 and see how we are catering to a human-shaped world with our technological innovations.

Visit DEI At IAAPA Expo, Booth 1338

14 Nov 2022

Join us at IAAPA Expo 2022 – the global attractions industry’s premier event. We will showcase our latest partnerships, unique imaging solutions, and groundbreaking technologies from November 15 – 18, 2022.

IAAPA Expo is the premier international exhibition for attractions industry professionals around the world. DEI looks forward to greeting its current partners and peers to demonstrate its expertise in tall towers, theme parks, waterparks, aquariums, and resorts. See you at the expo!


Snow? Let’s go! DEI inks agreement with Snow Kingdom Hyderabad

09 Nov 2022

The newest and biggest snow theme park in the country is here. Built to create memories of a lifetime, what better way than signing DEI as its imaging partner!

With this partnership, DEI extends its imaging operation to 7 snow parks in India, and all the 3 Snow Kingdoms (Mumbai, Chennai, Hyderabad).



Modesh Mania grips Dubai

19 Sep 2022

Born in Dubai, Modesh is the omnipresent, sunny-faced mascot of Dubai Summer Surprises. This year, Modesh stayed true to his name, ‘amazing’ in Arabic, as it embodied the same friendly and fun attitude families have come to know and love. 

Modesh World is one of Dubai’s most extensive indoor entertainment and amusement facilities, offering many activities catering primarily to families with children. The family-themed pop-up experience becomes operational every year during the summer month.

DEI introduced ‘Social Spin’ at Modesh World this year, a 360-degree experiential capture, which contributed 26% of the total sales this year. Guests were made to stand on a platform, and a rotating arm fitted with a camera captured the guest from all angles. The end video personified the dynamic spirit of Modesh and Dubai.

Shot at Modesh World, UAE

Another brick in the wall – DEI partners with LEGOLAND Malaysia Resort

19 Sep 2022

LEGOLAND Dubai was the first step. LEGOLAND Korea, the first walk. LEGOLAND Malaysia Resort might be the spring in DEI’s steps toward its growing portfolio of this favorite attraction for families and kids!

Legoland Malaysia Resort was Malaysia's first international theme park, opened in 2012 with over 40 interactive rides, shows, and attractions. It was the first Legoland theme park in Asia and sixth in the world upon its establishment. 

As it celebrated its 10th Anniversary, it partnered with DEI in its endeavor to build awesomeness together!


Emotions in motion – DEI eyes the big picture with videos.

19 Sep 2022

If a picture is worth a thousand words, a video is worth a million!

Consumer behaviors are ever-changing. Statistics say there has been an 800% increase in online video consumption in the past six years. There is something incredible about the moving pixels that evoke emotions, unlike any other medium. DEI ensured it did not miss the boat. In fact, it has pulled the anchors, unfurled the sails, and started its voyage.

Across four countries and 17 attractions, DEI has deployed 25 video products. There has been a 685% increase in video sales in the last four months compared to the first four months of 2022. 

Shot at Atlantis Sanya, China
Shot at Ski Dubai, UAE
Shot at Burj Khalifa, UAE
Shot at Bounce Mumbai, India
Shot at Anakeesta, USA

Attack on Titan and DEI – Capturing a global phenomenon

10 Mar 2022

Organised by SpaceLogic and presented at ArtScience Museum, Attack on Titan: The Exhibition’s first presentation in Southeast Asia serves as the culmination of Isayama’s master storytelling and artistic vision over the past decade.

A quadripartite agreement between Singapore local entity, the Japanese IP holder, ArtScience Museum and DEI has been signed for a 5-month long event. This is for the first time DEI has partnered with a manga series for imaging services. 


Andamanda Phuket and DEI – A voyage together!

10 Mar 2022

Spread across 9 hectares, Andamanda celebrates the jewel of Phuket and brings tales of adventures from the Andaman Coastline. As it readies to welcome guests from April 2022, it has signed a strategic agreement with DEI as its imaging partner.

DEI is excited to capture guests’ memories as they embark on a quest for hidden treasures from the Andaman Sea.



Centara Mirage Beach Resort and DEI – Framing family fun

09 Mar 2022

Centara Mirage Beach Resort Dubai, a themed destination resort on a prime stretch of the Deira Islands waterfront, is designed with family fun in mind. It has confirmed DEI as its official resort photography partner.

DEI will extend its ‘The Blu Canvas’ photo program and will ensure guests leaves the resort with a cherished memory for life.


The Storm Coaster and DEI – Start of a thrilling journey

09 Mar 2022

The Storm Coaster is a thrilling, first of its kind indoor coaster combining a vertical drop and an immersive pre-ride experience. Daredevils will be lifted high above the Dubai skyline and then will be plunged into the heart of an epic mega-storm using real-world footage with cinematic special effects.

Emaar Entertainment extends its longstanding imaging association with DEI, as DEI will deploy its special high-speed motion sensor cameras to capture the guest’s white knuckle moments.

BOUNCE Inc and DEI – A gravity-defying match

09 Mar 2022

BOUNCE is Mumbai’s one-stop destination for fun, fitness, and entertainment. Made up of wall-to-wall trampolines, BOUNCE is a training ground for some of the world’s leading freestyle athletes, and a skills development facility for free-spirited kids of any age.

DEI has been onboarded as the official imaging partner and it looks to elevate the guest experience, as they test physics on the trampoline!

Waldorf Astoria and DEI – Capturing the allure

09 Mar 2022

Inspired by the grand palaces of Arabia, the iconic Waldorf Astoria Ras Al Khaimah is an unforgettable getaway for guests. It will also guarantee unforgettable memories as it onboards DEI as its resort photography partner.

DEI will extend its ‘The Blu Canvas’ photo program and will ensure every captured photo looks like a framed masterpiece.

DEI awarded a new patent for ezFlip, a novel capture solution.

13 Dec 2021

An evolution of Chroma-Key technology, DEI’s ezFlip is an eye catching and immersive capture experience. Now patented, this marketing LED display with integrated Chroma Key capabilities flips the video display to a green screen the moment the shutter release button is pressed. DEI has already deployed this solution at many attractions across the world including At The Top - Burj Khalifa, The View at the Palm, Dubai Safari and many others.


ezFlip - capturing emotions in every moment

Sky Views and DEI – Capturing a new view of Dubai!

29 Nov 2021

Located near the heart of Downtown Dubai across from Burj Khalifa, Sky Views is an unique location offering panoramic views and thrilling experiences.

Guests can enjoy adrenaline-raising acts introduced for the first time in the region, including an outdoor glass slide propelling visitors from level 53 to level 52.

Another first in the region, the Edge Walk, is a gravity-defying air-walk experience allowing visitors to step onto the external perimeter in a hands-free walk.

DEI will capture these once-in-a-lifetime memories with its cutting-edge technology and imaging expertise.

Around the world in 400 acres – Global Village reopens!

08 Nov 2021

The Park with the 4th largest daily footfall in the world, Global Village welcomes guests for its 26th season!

Sprawling 1.6 million square meters, this park is a one-stop shop for some of the best entertainment, shopping, dining and attractions in the region. As guests discover 80 different cultures across 26 pavilions, DEI will capture their memories full of wonder.

Dubai Miracle Garden blooms again!

08 Nov 2021

Now in its majestic tenth year, the world’s largest natural flower garden has reopened its gates. With more than 150 million flowers this attraction has flowered into one of the region’s most picturesque destinations.

This season, Dubai Miracle Garden has announced the launch of its all-new Smurfs Village, where the world of the beloved blue creatures will be displayed as delightful landscape arrangements. As guests soak in the beauty of this 72,000-sq-m paradise, DEI will be proud to capture their sweet-scented memories.

The National Aquarium Abu Dhabi and DEI – The perfect marine match!

08 Nov 2021

The National Aquarium is part of Al Qana, a new waterfront destination Abu Dhabi. Home to 46,000 creatures and spread across 10 zones, it is the biggest aquarium in the Middle East.

The attraction has inked an agreement with DEI, the imaging service provider to 13 marquee aquariums spread across 10 countries including Dubai Aquarium and Underwater Zoo. As guests marvel at different creatures, DEI will serve them with an ocean of memories to take home.

Experiencing an Icon – Inside Burj Al Arab

18 Oct 2021

The world’s most luxurious hotel. An architectural marvel. The majestic Burj Al Arab is a must-view destination for any traveler to Dubai. And now, Jumeirah is turning the improbable into the possible. After 21 years, tourists will finally be able to visit the luxurious hotel as part of a guided tour and experience its grandeur.

DEI is entrusted to capture this once-in-a-lifetime experience and create a treasured memory for life. With automated cameras that’s triggered by butlers and LED Screens that flip into Chroma Screens at the release of the shutter, the overall guest experience is expected to be nothing less than a marvel!



Roaring again at Dubai Safari Park

27 Sep 2021

Home to around 3,000 animals, 50 types of reptiles, 111 kinds of birds, Dubai Safari Park welcomes guests back into its habitat.

For the first time, the park will offer a behind the-scenes experience. This allows visitors to get close to the animals, making novel memories along the way, powered by DEI.

Universal Beijing Resort inks partnership with DEI

27 Sep 2021

China welcomes the widely anticipated Universal Beijing Resort, featuring several new attractions in addition to the best Universal rides, shows and attractions from around the world. It is the world’s first theme park with dedicated zones for the Kung Fu Panda and Transformers franchises. The attraction has announced DEI as its official imaging services and solutions partner for a term of 5 years.

As part of the agreement, DEI’s cutting-edge immersive imaging technology will be deployed to enrich the guest experience. DEI will also introduce XLfies (Extra Large Selfies) and immersive and content to guests visiting the Universal Beijing theme park.

Shanghai Disney Resort and DEI Announce Multi-Year Resort Alliance

29 Jun 2021

Shanghai Disney Resort and DEI, one of the leading imaging services and solutions providers, today announced that the two parties had entered into a multi-year resort alliance, establishing DEI as the official imaging service sponsor of Shanghai Disney Resort. Under this new alliance, DEI will become the exclusive service provider of Shanghai Disney Resort’s iconic Disney PhotoPass experience, capturing guests’ magical moments with their families and friends for a lifetime of unforgettable memories.

A brand-new Disney PhotoPass App supported by DEI services has been launched, offering a seamless way for guests to view, select and download the photos taken by official PhotoPass photographers or captured at some of the most popular attractions at Shanghai Disneyland. Adding a touch of Disney magic to the photos, a variety of digital Disney-themed photo frames will be available on the app, including Shanghai Disney Resort’s 5th Birthday Celebration frames and frames featuring beloved Disney Characters.

DEI renews partnership with Komtar Tower

08 May 2021

One of the jewels of Malaysia’s iconic skyline, Komtar Tower reaffirms DEI as its official imaging partner for another term.

DEI will continue to enhance experience of the guests visiting this famed attraction while expanding its product portfolio.


Lookout! Rock City and DEI renew their partnership.

08 May 2021

Rock City is an attraction located right at the top of Lookout Mountain. With views that will outright amaze you, it’s a you-have-to-see-this scenic spot. It has now renewed its partnership with DEI, making the company its official imaging partner for another term.


Anakeesta and DEI set for another magical journey

08 May 2021

Magic in the Smokies… that’s what Anakeesta is all about. Set in the Gatlinburg, it’s a can’t-miss theme park for all ages. And the attraction renews its imaging partnership for another term. 

DEI is elated and will continue to capture the mountain magic and serve guests with memories that will last a lifetime.


The Great Smoky Mountain Wheel renews partnership with DEI

08 May 2021

Towering 200-feet tall, The Great Smoky Mountain Wheel sits at the foothills of the most visited National Park in the United States – The Great Smoky Mountains. The prized attraction renews its partnership with DEI for another term. DEI will continue to introduce new technologies making guest moments more memorable than ever.


Macau Tower and DEI – Partnership renewed!

08 May 2021

A visit to Macau is never complete without a trip to its 338m high Macau Tower. Offering sweeping views of the city, the tower is an ode to architectural marvel. No wonder, DEI is thrilled to extend its partnership as Macau Tower’s official imaging partner.


Sheikh Zayed Grand Mosque onboards DEI as its official imaging partner

08 May 2021

Rising majestically from manicured gardens and visible from the bridges joining Abu Dhabi Island to the mainland, the Sheikh Zayed Grand Mosque is an impressive welcome to the city. With more than 80 marble domes on a roof-line held aloft by 1000 pillars and punctuated by four 107m-high minarets, it's a masterpiece of modern Islamic architecture and design.

DEI is honored to ink an agreement with such a monumental attraction, and will bring its highest quality of imaging standards to elevate guest memories.


Capturing The View that matters

11 Apr 2021

Dubai welcomes yet another stunning observatory deck – The View at The Palm. Towering 240 meters above Palm Jumeirah, it’s the only attraction offering 360-degree views of Palm Jumeirah, Arabian Gulf and the Dubai skyline. And DEI has come onboard as the official imaging partner to capture guests with these spectacular views.

This agreement also marks DEI’s first partnership with Nakheel, and it will honor the agreement with utmost commitment.

Global Village inks deal with DEI

08 Dec 2020

The region’s largest multi-cultural festival park, Global Village has opened for its 25th season. Spread across 1.6 million square meter and receiving the 4th largest daily footfall on the planet, it’s truly the world’s playground. And DEI is geared up to capture the play.

DEI has deployed its immersive imaging program across park experiences like The Wheel Of The World and Ripley’s Believe It Or Not, to capture the happiness in every moment… As people celebrate the diversity and the wonders of the globe.

DEI renews partnership with Jumeirah Beach Hotel

18 Nov 2020

The original luxury playground for families in Dubai, Jumeirah Beach Hotel renews its imaging partnership with DEI.

The signed partnership reinforces the trust that DEI offers as a guest-service driven entity, focused on elevating experiences.


Atlantis - The Palm adds another chapter to its illustrious story with DEI

18 Nov 2020

Continuing its consistent partnership, Atlantis - The Palm, Dubai renews its contract for another term with DEI.

Being a landmark resort, Atlantis - The Palm welcomes thousands of visitors on a daily basis. DEI brings together both, an efficient team to meet requirements of extensive operational needs as well as consistent efforts to innovate in terms of technology and product offerings.


Wild Wadi Waterpark signs DEI as its photography partner for another term

18 Nov 2020

One of Dubai’s most iconic waterpark, Wild Wadi Waterpark renews its imaging partnership with DEI.

DEI is pleased to meet the service excellence expectations of the partner as it continues its quest to elevate guest journeys.


Welcoming back smiles – DEI resumes photography operations as countries lift lockdown measures

05 Oct 2020

Socially distanced queues. Masked faces. Hygiene-conscious crowds. The new normal has arrived at attractions and so has DEI.

DEI has recommenced its imaging services in 10 out of 16 countries. UNWTO predicts a surge in domestic tourism post the unlocking of countries. As guests queue up to have their photos clicked, their smiles remain masked…but joy can still be seen in their eyes! DEI is happy to capture that glint of hope.

Welcome back Singapore – Resort World Sentosa, Wildlife Reserve Singapore and Marina Bay Sands open their gates to tourists

05 Oct 2020

As Singapore gradually lifts its lockdown measures, tourism businesses were permitted to resume operations since July 1, beginning with 13 attractions. The government has also launched a strong domestic campaign worth USD 32.4 million - SingapoRediscovers, to encourage locals to discover different sides of Singapore.

This has led to enthusiastic families visiting Universal Studios Singapore, Marina Bay Sands and Singapore Zoo, among other places, with DEI’s photographers capturing their ardent fervour!

Welcome back China – Atlantis Sanya and Chimelong Safari now open for tourists

05 Oct 2020

As parts of the world continue their COVID-19 protective measures, China has already been moving forward. China’s Ministry of Culture and Tourism reported over 115 million domestic trips during the May Day holiday, providing strong evidence of China’s rebound.

DEI has resumed its photography services in Atlantis Sanya and Chimelong Safari. With more local presence at attractions, it gives an opportunity for personalized attention and an immersive photography experience.

IAAPA 2020 – It’s a wrap!

03 Aug 2020

IAAPA 2020 – It’s a wrap!

On ground became online. Strolling became surfing. vCards replaced Business Cards. IAAPA in its virtual avatar witnessed many changes. But one thing remained the same. The love shown by the attraction’s community, with as many as 130 exhibitors showcasing their prowess. DEI was one of them.

The expo lasted 3 days. 3 days of pure community bonding as the next big things in the attractions world were discussed. 


DEI enters the Caribbean belt – Partners with Atlantis Paradise Island, The Bahamas.

20 Oct 2019

DEI with its latest acquisition set sail for the tranquil lagoons of the Paradise island in Bahamas. Sprawled within its lush landscape is the colossal Atlantis Paradise Island, the company’s next venture.

This resort is breathtaking beyond words. Featuring the world’s largest open-air marine habitat, a 141-acre water park, 11 incredible pools, 5 miles of magnificent beaches, a Tom Weiskopf-designed 18-hole, oceanfront golf course, and the Atlantis Casino, the resort is a portal to the true Bahamian experience. It was the first Atlantis resort, serving as a blueprint and paving the way for Atlantis – The Palm, Dubai and Atlantis Sanya. DEI will now operate in all the 3 Atlantean resorts, already serving as an imaging partner for the latter 2.

Mr. Ram, Founder and CEO, DEI said, “It’s a privilege to be associated with Atlantis Paradise Islands, which strengthens our decade-long association with the Atlantis group. The Caribbean belt witnesses a high influx of tourists with close to 30 million visitors in 2018. This partnership opens doors for us to target this immense untapped potential, where we empower guests returning home with fond experiences of their experiences at this dream vacation destination.”

Partnering With The World’s Largest Photo Frame

20 Oct 2019

The newest addition to Dubai’s skyline, the Dubai Frame is a colossal feat of architecture. It holds people’s attention and also the Guinness World Record for the largest building in the shape of a frame. In its first year of opening over a million people visited it.

With this iconic landmark under its imaging portfolio, DEI has further strengthened its clout in Dubai. It is also pleased to partner with the Dubai government on yet another project.

Showcasing our prowess at IAAPA Expo Asia 2019

20 Jun 2019

We rode our way to this year’s edition of the attractions industry’s premier event in Asia. As one of the 400+ participating companies, we exhibited our global locations, unique imaging solutions, and pioneering technology. Throughout the 3 days of the expo, we interacted with resorts, attraction and theme parks attending the expo and helped them experience the future of the photography industry.

Another Ritz Carlton Feather In DEI’s Hat

20 Jun 2019

Bali is an island of breath-taking locations and brilliant opportunities. Where the ocean plays a pivotal role in every experience. As an imaging partner of The Mandapa – Ritz Carlton Reserve, we have soaked in the blue through the Marriot heritage. And now, we have struck a deal with The Ritz Carlton Nusa Dua too, becoming the sole partners for the Ritz Carlton in Bali.
Through our Resort Photography Program, we look forward to capturing their guests’ captivating moments, be it special events, weddings, renewal of vows, and turning them into memories they can cherish forever.

Qasr al Watan and DEI – Joining hands to capture a legacy

27 Apr 2019

More than a palace, more about a journey; Qasr al Watan is the newest cultural landmark to open its doors to public in Abu Dhabi. An exquisitely crafted tribute to the Arabian heritage, it’s welcoming guests to explore the country’s well-preserved legacy.
DEI is honored to be a part of this enriching journey, capturing memories of visitors as they appreciate the Arabian architectural craftsmanship and intellectual heritage.

DEI captures the cosplay craze at Comic Con 2019

17 Apr 2019

Dubai's 8th edition of its biggest comic, gaming and film convention brought A-list celebrities, world-renowned artists, and geeky fans all under one roof. From Shazam! To Doctor Strange, Game of Thrones to Arrow, the mega pop culture event was well represented by the biggies of the industry.

And of course, DEI was present, as ever, to click all the enthusiasm at the city’s largest costume party.

Middle East’s Largest Aquarium Opens In Oman, DEI Clinches Imaging Partnership.

16 Apr 2019

Housed in the Mall of Muscat, Oman Aquarium opens its doors to marine enthusiasts. It is the first aquarium of its kind in the Sultanate of Oman and the largest in the Middle East.

This breathtaking new visitor attraction covers over 8,000sqm of the Mall and has 55 exhibit tanks. Spanning three floors and featuring a demi-tunnel running through part of the main tank, it’s home to over 30,000 marine animals and 1,000 types of fishes.

DEI is excited about this partnership with Oman Aquarium. It looks forward to elevating the guests’ experiences with its imaging solutions and providing them with memories worth treasuring for a lifetime. This partnership expands DEI’s presence to yet another region, taking its overall tally to now 15 countries.


Dubai World Cup - DEI Gallops On!

11 Apr 2019

For the second year in a row, Thunder Snow won the prestigious race. For the third year in a row, DEI won over the guests’ hearts, preserving their priceless memories for life.

Dubai World Cup, the World’s biggest horse race, and Dubai’s biggest sporting and social event, was held at the Meydan racecourse on 30th March. A whopping $35 million prize money was on offer and the Emirate’s who’s who were in the stands to witness the glitz and the glamour.

With its partnership with the World Cup, DEI was present at the venue capturing the guests in their sharp suits, high heels, ornate headgear and plenty of bling.

The event was a resounding success and DEI was honored to be a partner at this cauldron of allure.

Shankus Water Park And DEI - Together On A Ride

11 Apr 2019

Often referred to as the Oasis in the Desert, Shanku’s Water Park is a popular holiday destination for people seeking refuge from the city heat. Located in the Mehsana district of Gujarat, the Park spreads across 75 acres of land with a lush green ambience.

With DEI as its imaging solutions partner, now every splash of joy can be cherished forever.

DEI Extends Its Partnership With Trans Corp.

11 Apr 2019

On board already for one of its theme park, DEI now expands its association with Trans Corp, securing the imaging solutions rights for all its 4 ventures.

The setup at Trans Snow World, the first and the biggest snow indoor theme park in Indonesia, began in March. With its expertise and high-quality service, DEI ensures that guests have cool memories to take back home.

Thomas Cook India Group Announces Its Acquisition Of DEI - One Of The World’s Leading Imaging Solutions And Services Providers

26 Feb 2019

Thomas Cook India Group, the leading integrated travel services group, has announced its acquisition of a 51% stake in DEI, one of the world’s leading imaging solutions and services providers at an enterprise value of US $40.6 Million (Rs 289 crores). The transaction is subject to regulatory approvals and customary closing conditions.

The acquisition marks the Thomas Cook India Group’s entry into an adjacent sector, complementary to its travel & travel related services portfolio and is both PAT and free cash accretive from day one.

Established in 2004, DEI is a technology driven company with offices in Dubai, Singapore, Mumbai, Orlando, Hong Kong and Kuala Lumpur. DEI focuses on imaging solutions for the attractions industry with a robust end-to-end turnkey model by providing equipment, software, talent and operational expertise consultation to its business partners.

With a strong network of over 120 partners, DEI is present at more than 250 locations spanning over 14 countries (UAE, Singapore, Hong Kong SAR, Macau SAR, China, USA, Malaysia, Thailand, Indonesia, Mauritius, Maldives, Egypt, India and Kuwait), and has completed 3.6 million transactions in 2018.

DEI’s partner attractions encompass waterparks, theme parks, aquariums, towers and resorts, including iconic attractions in the UAE (At The Top Burj Khalifa, Ski Dubai, Wild Wadi Waterpark, Warner Brothers, Ferrari World), Singapore (Universal Studios Singapore, Marina Bay Sands, Singapore Zoo), Hong Kong (Ngong Ping 360), Macau (Macau Tower, The Venetian, Macao), Malaysia (Petronas Twin Towers, Resorts World Genting), China (Atlantis Sanya, Chimelong Safari Park), India (Ramoji Film City, Imagica, Wonderla Holidays Ltd.), Maldives (Taj Exotica, W Retreat & Spa, Shangri-La Villingili), Mauritius (St. Regis Mauritius Resort, Shanti Maurice Resort & Spa), Indonesia (Waterbom Bali, Bali Zoo, Trans Studio), Egypt (Ski Egypt, KidZania), Thailand (Ramayana Water Park, Vana Nava Water Jungle), USA (Hard Rock Café New York, Mango’s Tropical Café and Gaylord), to name a few.

In 2017, DEI launched KlassAkt, its school photography arm, and has already partnered with more than 90 schools across the UAE and India, including the prestigious GEMS group of schools in the UAE, the Oberoi International School, Jamnabai Narsee International School and Aditya Birla World Academy in Mumbai, India.

Madhavan Menon, Chairman and Managing Director, Thomas Cook (India) Limited said, “Our acquisition of DEI, a global imaging solutions and services giant, presents the Thomas Cook India Group an opportunity to participate in an exciting new business space, adjacent to our core travel services portfolio that is both PAT and free cash accretive from day one. DEI is an entrepreneurial success story with an impressive and proven track record of leadership, growth and profitability.”

He elaborated, “With several key markets in common, the addition of Ram and his team at DEI to our family, also presents new synergistic opportunities leveraging our travel services across 25 countries. We see an immediate opportunity for our outbound customers from India and Hong Kong, as well as our inbound and DMS customers across our global network. With the growing demand for experiential travel and social sharing, DEI’s partnerships with iconic attractions, theme parks, water parks and resorts will further enhance our travel services portfolio in line with our philosophy of creating long term shareholder value.”

K.S. Ramakrishnan, founder CEO and President of DEI said, “Our synergy with Thomas Cook India Group in the travel and tourism ecosystem strengthens DEI’s position in our existing markets whilst giving us immense reach to expand. DEI is leading the digital transformation of the guest photo journey through NFC, facial recognition and other state of the art proprietary technology enabling the guest to receive and share their memories in real time. We are proud to be part of a globally renowned travel and tourism leader, the Thomas Cook India Group. Innovation being key to DEI’s core entrepreneurial spirit with focus on long-term partnerships aligns us perfectly with the vision and ethos of Fairfax Financial Holdings Limited.”

NP360 Chooses DEI Again As Its Imaging Partner For The Next 5 Years

16 Feb 2019

Ngong Ping 360 Limited (the Company) is a subsidiary of the MTR Corporation. Its principal business is to operate the Ngong Ping Cable Car and Ngong Ping Village. Since its opening in 2006 Ngong Ping 360 (NP360) has rapidly established a worldwide reputation as one of Hong Kong’s “must do” tourist experiences. NP360 allows visitors the opportunity to enjoy a 5.7 km ride on a state-of-the-art cable car system through outstanding scenery to a culturally-themed village and its surrounding attractions at Ngong Ping located on a high plateau in the heart of mountainous Lantau Island.

DEI Renews Its Association With Mount Faber Leisure Group Pte Ltd For 3 Years

26 Nov 2018

One Faber Group is one of Singapore’s leading operators of a suite of leisure and lifestyle services, including attractions, guided tours, event venues, souvenir and lifestyle outlets as well as F&B operations. The company’s portfolio of products and services include the Singapore Cable Car, Wings of Time, Sentosa Merlion, Faber Peak Singapore, Arbora, Dusk Restaurant & Bar, Good Old Days, Show Bites and FUN Shop, Cable Car Gift Shop and Faber License.

Spanning across the hilltop at Mount Faber and Sentosa Island, One Faber Group’s products are linked by the Singapore Cable Car Sky Network of six stations on two main lines – the Mount Faber Line that connects mainland Singapore to the resort island of Sentosa, and the Sentosa Line that connects to the island’s western end at the Siloso Point.

The Group offers a memorable experience for its guests, offering a delightful escape that spans from green hilltop to blue sea and sandy beach, with sunshine and happiness radiating through the warm service of its friendly staff. Its legal name remains as Mount Faber Leisure Group Pte Ltd, which is a wholly-owned subsidiary of Sentosa Development Corporation and operates as an autonomous commercial arm.

DEI has long been associated with the One Faber Group and continues to do so with the renewal of its contract covering – Merlion, Bird Photography, Plaza, Waterfront and Mount Fabre Cable Car.

Partnership with PETRONAS Twin Towers renewed for 5 Years

26 Nov 2018

DEI has received a 5-year renewal contract with Malaysia’s icon twin towers, PETRONAS. Standing at 452 meters, Petronas Towers broke the record of 442 meters held by Sears Tower in Chicago, which had been holding the title of World’s Tallest Building for 25 years since 1974. The twin towers are topped by two spires, or known as pinnacles, a common feature of Islamic architecture. The highest occupied floor is the 88th floor at 375 meters high. The twin towers remained the tallest building in the world for 6 years, until in 2004 when Taipei 101 surpassed them. However as of today they are still the tallest twin towers in the world and may remain that for at least another 5 years or 10 years, or even longer, no one knows when they will be surpassed by other structures, as currently there’s still no proposal for higher twin towers proposed and approved, let alone being built.

KlassAkt Signs Up GEMS Education For School Photography Services

22 Nov 2018

Global Education Management Systems, headquartered in Dubai, is the largest operator of kindergarten-to-grade-12 schools in the world, with a network of over 50 schools in UAE. KlassAkt Dubai has recently signed up with 5 schools under the GEMS umbrella – GEMS Royal Dubai School, The Millennium School, GEMS Winchester School and GEMS Founders School Dubai – for annual day photography and videography. KlassAkt is much excited with this association and looks forward to delivering exceptional service, an experience that is a class apart.

DEI Introduces Interactive Augmented Reality Experience At Lost Chambers

15 Nov 2018

Interactive Augmented Reality (IARE) is a unique interactive 3D AR experience on any screen. This fully interactive Augmented Reality system will provide the guests with a visual and audible interaction experience without ever needing to take the plunge! IARE is a media platform capable of attracting, engaging and educating individuals and groups, through a mixture of the real world and digital content. The IARE setup at Lost Chambers, Atlantis The Palm allows guest to up-close and personal with some of the most magnificent creatures from the ocean. From a beautiful orca to a friendly sealion, get incredibly close to these fantastic wild animals and lets them touch the untouchable.

Warner Bros. WorldTM Opened In Abu Dhabi, DEI Wins A 5-Year Partnership

17 Aug 2018

Warner Bros. World™ Abu Dhabi, the world’s first ever Warner Bros. branded indoor theme park! Touted as the world’s biggest, fully air-conditioned indoor theme parks, Warner Bros. World™ Abu Dhabi brings together all legendary characters from the studio under one roof. From Superman to Batman and Wonder Woman to beloved cartoon stars like Bugs Bunny, Scobey-Doo, and Fred Flintstone, all and more are housed within the 1.65 million sq. ft. theme park with 29 state-of-the-art rides, interactive family-friendly attractions, unique live entertainment, multiple dining options, and exclusive shopping outlets.

The magical experience starts as soon as visitors step into the Warner Bros. shield and are transported to different worlds of action, adventure and eccentricity through the park’s six immersive lands. Each portal, with its scenic backdrops and authentically themed restaurants, is exactly how you imagined these enchanting Warner Bros. Worlds would be.

DEI is excited to be a part of this newly opened theme park and looks forward to capturing guests’ memorable experiences

Resort Photography Program Continues To Spread Its Reach With Another Island Paradise - Mauritius.

17 Aug 2018

This volcanic island of lagoons and palm-fringed beaches makes it the perfect holiday destination, and our carefully tailored imaging program ensures that the memories are captured for a lifetime.

Experience our program at the St Regis Mauritius near the historic Le Morne Peninsula, at the Sugar Beach Resort in the famous Flic en Flac district, or at the magnificent Long Beach Resort at Belle Mare Plage.”

DEI Enters Partnership With Desaru Adventure Waterpark, Malaysia

14 Jul 2018

DEI is honored to be the first imaging solutions provider to the newly opened, Desaru Coast Adventure Waterpark, Malaysia. Built to be one of the world’s largest waterparks, Desaru Coast Adventure Waterpark spans over 3,900 acres along a 17 kilometer beachfront. The park is home to the largest wave pool in Southeast Asia and the region’s first steel water coaster.

The park offers sun seekers 17 different exciting slides and a unique mix of wet and dry rides. There are five zones across the park for both adults and children – enough for the whole family to enjoy!

This partnership comes in addition to a long line of imaging solutions provided to waterparks by DEI such as Aquaventure Water Park at Atlantis the Palm, Dubai and Atlantis Sanya, China, Waterbom in Bali and Jakarta, Adventure Cove, Singapore and many more.

DEI will provide Desaru Coast Adventure Waterpark with a full range of imaging solutions including roving captures, ride photography, augmented reality and green screen technologies.

The DEI team is looking forward to a successful partnership with Desaru Adventure Waterpark and to providing guests with memorable keepsakes that will last a lifetime.

DEI Enters Partnership With Farah Experiences For Imaging Services

04 Jun 2018

DEI, the world’s leading provider of imaging solutions to theme parks, attractions and resorts has entered into partnership with Farrah Experiences to provide imaging services for Ferrari World, Yas Waterworld and Warner Bros. World in Yas Island, Abu Dhabi.

Ferrari World Abu Dhabi is an award-winning amusement park. It is the first Ferrari branded theme park and home to Formula Rossa, the world’s fastest roller coaster. DEI originally served Ferrari World through a non-operational model from 2012 and has now entered an agreement to provide a fully operational imaging program across the park. The shift has led to a positive impact on the guest experience and sales.

Yas Waterworld Abu Dhabi is an Emirati-themed waterpark. The park is home to more than 40 rides, slides and attractions including Bandit Bomber, the longest suspended roller coaster in the Middle East at over 550 metres long. DEI has been providing imaging solutions to the waterpark since 2013 and has extended its partnership as of December 2017.

The newest and most anticipated addition to Yas Island is Warner Bros. World Abu Dhabi. Set to open 25th July, DEI will be providing imaging solutions across the entire park. This is the first Warner Bros. branded theme park in the world and will include six immersive zones such as Dynamite Gulch, inspired by cartoon characters such as the Looney Tunes. The park will also feature Superman’s adopted home of Metropolis, Cartoon Junction, the prehistoric land of the Flintstones in Bedrock, Warner Bros. Plaza and the home of Batman, Gotham City.

DEI is very excited to provide imaging solutions across all three parks and looks forward to capturing guests memorable experiences.

Visit DEI At IAAPA 2018, Booth 740

29 May 2018

Join DEI at the IAAPA Asian Attractions Expo 2018, June 6th – 8th in the Hong Kong Convention & Exhibition Centre, Booth 740. DEI will be exhibiting its latest locations and partnerships around the world, unique imaging solutions and its groundbreaking technology.

Asian Attractions Expo 2018 (AAE 2018) is the premier international business event for attractions industry professionals in the growing Asia Pacific region. DEI looks forward to greeting its current partners and meeting new partners to showcase its expertise to theme parks, attractions and resorts attending the expo. See you at the expo!

DEI Celebrates One Year With KlassAkt

29 May 2018

It was one year ago that DEI continued its foray into school photography with KlassAkt. As DEI entered the school photography market, they quickly became a leading provider of nursery and daycare photography services. DEI recognised a need in the market to provide schools and parents with quality images and products that capture the best expressions in children, and an efficient photo experience from capture to delivery. Out of this need, KlassAkt was born.

KlassAkt is a technologically advanced school photography provider that aims to be the leader in school photography. To achieve this, DEI transposed its 20 years of experience from theme park, attraction and resort photography and applied it to KlassAkt. In doing so, KlassAkt is able to provide schools and parents with seasoned photography professionals, operational and logistical management expertise and smart services that make it easy for parents to view and order photos.

With the introduction of Lifebook, every student has a new way to digitally archive a lifetime of experiences. For every event or occasion, students can relive it all with Lifebook.

This combination of pedigree, exclusive user-interface and exceptional service standards make KlassAkt an experience that is a class apart. KlassAkt is currently operating across the UAE and India.

Some of KlassAkt’s current school partners in the UAE include Nord Anglia International School, Amity International School, British Columbia Canadian International School, Emirates British Nursery, Safari Kids, La Petit Poucet. In India current school partners include Oberoi International School, Aditya Birla World Academy, Podar ORT International School, Kangaroo Kids, Iris Forets Play School and Podar Jumbo Kids.

For more information or to become a partner with KlassAkt, please visit


DEI Enters Partnership With Atlantis Sanya, China

03 May 2018

DEI is proud to have been chosen as Atlantis Sanya’s Souvenir Imaging Solutions provider.

This new partnership further extends DEI’s long standing relationship with Atlantis that started with Atlantis, The Palm Dubai in 2012. DEI is providing photography services to capture guests in all areas of Atlantis Sanya including, roving, ride and underwater photography in Aquaventure Waterpark, capturing the animal interactions at Dolphin Cay and resort photography (“resortraits”) in the hotel and surrounding grounds.

On the 2nd of May, Atlantis Resorts announced the official opening of its first resort in China. The new Atlantis Sanya is a massive development that took four years to complete and nearly USD 2 billion in investment. It was built by Fosun International and is managed by Kerzner International, who also oversees Atlantis, The Palm in Dubai.

Atlantis Sanya is located in Haitang Bay, one of the major bays in Sanya, famous for its 22-kilometre strip of white, sandy beaches and often referred to as the “Hawaii of China.” Atlantis Sanya was inspired by Dubai’s Atlantis, The Palm where DEI has been providing photography services for the past six years.

The property covers 540,000 square meters overlooking Haitang Beach and the South China Sea with a 52-story tower as its centerpiece. There are 1,160 guestrooms plus 154 suites, five of which are palatial underwater suites.

Guests also have unlimited access to the resort’s other amenities, including its waterpark, aquarium and activity centers.

The resort includes the enormous open-air Lost Chambers Aquarium that comprises an underwater habitat called The Ambassador Lagoon where guests can scuba dive. It contains over 13.5 million liters of seawater and is home to 86,000 marine creatures representing over 270 species. Dolphin Cay affords the opportunity to swim with the sea mammals, as well as a 1,800-seat theater for shows and demonstrations.

Like the other Atlantis locations, this one features sections for family fun as well, including the Aquaventure Waterpark with waterslides, aquatic playgrounds and pools.

DEI is honored to be working with Atlantis Sanya to enhance their guests’ experience and provide memories that will last a lifetime from one of the most beautiful destinations in China. The partnership with Atlantis is a proud achievement as DEI continues to be the global leader in Imaging Solutions.

For more information about Atlantis Sanya, please visit